PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when you use our website. Personal data in this context is all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Shop Name. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for informational purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our website that you visited
• Date and time at the moment of access
• Amount of data sent in bytes
• Source/reference from which you reached the page
• Browser used
• Operating system used
• IP address used (where applicable: in anonymized form)

Processing takes place in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or otherwise used. However, we reserve the right to subsequently review the server log files should concrete indications point to unlawful use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

In part, the cookies serve to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal data is also processed by individual cookies implemented by us, the processing takes place in accordance with Art. 6(1)(b) GDPR either for the performance of the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

Under certain circumstances we work together with advertising partners who help us make our internet offering more interesting for you. For this purpose, in this case, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work together with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the extent of the information collected in each case within the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance, or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers at the following links:

• Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
• Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
• Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
• Safari: https://support.apple.com/kb/ph21411?locale=de_DE
• Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that the functionality of our website may be limited if cookies are not accepted.

4) CONTACTING US

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your inquiry or for making contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your inquiry in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after your inquiry has been conclusively processed; this is the case when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6(1)(b) GDPR, personal data continues to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved by us, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing any further data is voluntary and is used to be able to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter once you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm by clicking on a corresponding link that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address entered by the internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data we collect when you register for the newsletter is used exclusively for the purpose of advertising communication by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After you unsubscribe, your email address will be deleted immediately from our newsletter distribution list, insofar as you have not expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services similar to those already purchased from our range. For this we do not need to obtain separate consent from you. In this respect, the data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. For this, you will only incur transmission costs at the basic rates. After receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data we collect is passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we inform you about this explicitly below. The legal basis for passing on the data is Art. 6(1)(b) GDPR.

7.2 Use of payment service providers

PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "purchase on invoice" or "installment payment" via PayPal, we pass on your payment data within the scope of payment processing to PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6(1)(b) GDPR and only insofar as this is necessary for payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "purchase on invoice" or "installment payment" via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. Further data protection information, including on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still remain entitled to process your personal data insofar as this is necessary for contractual payment processing.

SOFORT

If you select the "SOFORT" payment method, payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this. You can obtain further information about SOFORT's data protection provisions at the following internet address: https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR REVIEW REMINDERS

Own review reminder (not sent by a customer review system)

We use your email address for a one-time reminder to submit a review of your order for the review system we use, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6(1)(a) GDPR.

You can revoke your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution

Special additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.

On our website, so-called social plugins ("plugins") of the social network Facebook are used, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not integrated into the page without restriction as plugins, but only using an HTML link. This type of integration ensures that when you call up a page of our website that contains such buttons, no connection to Facebook's servers is yet established. If you click on the button, a new browser window opens and calls up the Facebook page, on which you can (possibly after entering your login data) interact with the plugins there.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your related rights and setting options for protecting your privacy, please refer to Facebook's data protection notices: https://www.facebook.com/policy.php

9.2 Google+ plugins as Shariff solution

On our website, so-called social plugins ("plugins") of the social network Google+ are used, which is operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not integrated into the page without restriction as plugins, but only using an HTML link. This type of integration ensures that when you call up a page of our website that contains such buttons, no connection to Google+'s servers is yet established. If you click on the button, a new browser window opens and calls up the Google+ page, on which you can (possibly after entering your login data) interact with the plugins there.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Google, as well as your related rights and setting options for protecting your privacy, please refer to Google's data protection notices: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin as Shariff solution

On our website, so-called social plugins ("plugins") of the online service Instagram are used, which is operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not integrated into the page without restriction as plugins, but only using an HTML link. This type of integration ensures that when you call up a page of our website that contains such buttons, no connection to Instagram's servers is yet established. If you click on the button, a new browser window opens and calls up the Instagram page, on which you can (possibly after entering your login data) interact with the plugins there.

Instagram LLC., based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

For the purpose and scope of data collection and the further processing and use of the data by Instagram, as well as your related rights and setting options for protecting your privacy, please refer to Instagram's data protection notices: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google of the operator Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Via a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed multiple times. Processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

In addition, DoubleClick can use cookie IDs to record so-called conversions that relate to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later calls up the advertiser's website with the same browser and buys something there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

If you wish to object to participating in this tracking procedure, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, whereby this setting is deleted if you delete your cookies. Alternatively, you can inform yourself about the setting of cookies at the Digital Advertising Alliance at the internet address www.aboutads.info and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance, or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

At the following internet address you can obtain further information about the data protection provisions of DoubleClick by Google: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords conversion tracking

This website uses the online advertising program "Google AdWords" and, within the scope of Google AdWords, the conversion tracking of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords offer to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google AdWords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an AdWords ad served by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and do not serve to identify you personally. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across the websites of AdWords customers. The information obtained with the help of the conversion cookie serves to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page provided with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords on the basis of our legitimate interest in targeted advertising in accordance with Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

At the following internet address you can obtain further information about Google's data protection provisions: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad settings by preventing them through a corresponding setting of your browser software or by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be usable or only usable to a limited extent if you have deactivated the use of cookies.

11) WEB ANALYSIS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()," which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension, your IP address is shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide us with further services associated with website use and internet use. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google.

You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. When first calling up a page, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This makes it possible to assign interaction data from various devices and from different sessions to a single user. The user ID contains no personal data and does not transmit such data to Google.

The collection and storage of data via the user ID can be objected to at any time with effect for the future. For this, you must deactivate Google Analytics on all systems that you use, for example in another browser or on your mobile device.

You can carry out the deactivation with the help of a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics

You can find further information about Universal Analytics here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING / REMARKETING / REFERRAL ADVERTISING

Facebook Custom Audience via the pixel procedure

This website uses the "Facebook pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). In the case of express consent being given, this can be used to track the behavior of users after they have seen or clicked on a Facebook advertisement. This procedure serves to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising measures.

The data collected is anonymous for us, i.e. it does not offer us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy (https://www.facebook.com/about/privacy/).

You can enable Facebook as well as its partners to serve advertisements on and off Facebook. A cookie can also be stored on your computer for these purposes. These processing operations only take place if express consent is given in accordance with Art. 6(1)(a) GDPR.

Consent to the use of the Facebook pixel may only be declared by users who are older than 13 years of age. If you are younger, we ask you to ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser so that no more cookies can be stored on your computer in the future or so that cookies already stored are deleted. However, deactivating all cookies may result in some functions on our websites no longer being able to be carried out. You can also deactivate the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing; with this we advertise this website in the Google search results as well as on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Any further data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads that you view on the web. If, in this case, you are logged in to Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups.

You can permanently deactivate the setting of cookies for ad settings by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can inform yourself about the setting of cookies at the Digital Advertising Alliance at the internet address www.aboutads.info and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance, or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

You can view further information and the data protection provisions regarding advertising and Google here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 Applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we inform you below:

Right of access under Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the scope and intended effects of such processing for you, as well as your right to be informed of what guarantees exist under Art. 46 GDPR when your data is transferred to third countries;

Right to rectification under Art. 16 GDPR: You have a right to the immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;

Right to erasure under Art. 17 GDPR: You have the right to demand the erasure of your personal data if the requirements of Art. 17(1) GDPR are met. However, this right does not exist in particular if the processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;

Right to restriction of processing under Art. 18 GDPR: You have the right to demand the restriction of the processing of your personal data as long as the accuracy of your data disputed by you is being verified; if you refuse erasure of your data due to inadmissible data processing and instead demand the restriction of the processing of your data; if you need your data for the establishment, exercise, or defense of legal claims after we no longer need this data once the purpose has been achieved; or if you have lodged an objection for reasons relating to your particular situation, as long as it has not yet been determined whether our legitimate grounds prevail;

Right to information under Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing vis-à-vis the controller, the latter is obliged to notify all recipients to whom the personal data concerning you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

Right to data portability under Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format, or to demand transmission to another controller, insofar as this is technically feasible;

Right to revoke consent given under Art. 7(3) GDPR: You have the right to revoke consent once given to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until revocation;

Right to complain under Art. 77 GDPR: If you are of the opinion that the processing of your personal data violates the GDPR, you have – without prejudice to any other administrative or judicial remedy – the right to lodge a complaint with a supervisory authority, in particular in the member state of your residence, your place of work, or the place of the alleged violation.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE SCOPE OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO CONDUCT DIRECT ADVERTISING, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is measured on the basis of the respective statutory retention period (e.g. commercial and tax law retention periods). After the period has expired, the corresponding data is routinely deleted, provided it is no longer necessary for contract fulfillment or contract initiation and/or there is no continuing legitimate interest on our part in continued storage.