Sheila™ | Flowing Maxi Dress with Julienned Details

Name: Sheila™ | Flowing Maxi Dress with Julienned Details
Brand: My Store 3
SKU: DWOD9-SY572006
Price: 28.0 GBP
Availability: InStock

ANNIVERSARY SALE UP TO 80% OFF | BUY 2 GET EXTRA -15% | BUY 3 GET EXTRA -20%

Sheila™ | Flowing Maxi Dress with Julienned Details

4.8 | 1800+ Reviews

£50.00 £28.00

Tax included.

Free shipping across the UK

Buy 2, get 15% extra off

30-Day Money-Back Guarantee

Only a few items left in stock!

Shipped on July 29

Free Shipping – Royal Mail

Tropical Elegance, Flowing Comfort

If you're looking for a dress that combines style with comfort, this feminine maxi dress is your answer. No more worrying about restrictive fabrics or unflattering cuts; this piece effortlessly enhances your silhouette while allowing for graceful movement. Perfect for summer events or beach outings, it ensures you feel confident and put together, no matter the occasion.

Why Choose This For When You Want Confident Everyday Outfits?

• Lightweight Breathable Make: Ensures breathable comfort and elegant movement, keeping you cool even on the hottest days.

• Elegant Halter Neckline: Highlights your shoulders and neckline, creating a graceful and statuesque silhouette that exudes confidence.

• Artistic Tropical Print: Adds a refined, vacation-inspired charm that transforms your look from ordinary to extraordinary.

• Flowing Maxi Silhouette: Provides graceful movement with every step, making it perfect for day-to-night wear.

• Effortless Choice For Any Occasion: This dress makes it simple to create stunning, confident outfits without the hassle of complicated styling.

Once your payment is confirmed, we'll begin processing your order right away.

Typically, it takes 24 hours to prepare and ship your order.

After your order is dispatched, you'll receive a confirmation email with a tracking number. You can also track your order on the Track Your Order page.

Wrong size? Displeased? No problem! If for any reason you are not satisfied with the product, we offer a 30 day return policy.

We believe that fashion is a way to showcase your individuality and embrace your confidence.

That's why we're committed to helping you discover the perfect outfit that reflects your unique style and personality.

Our friendly customer service team is always ready to assist. Whether you need advice on sizing, outfit recommendations, or simply want to reach out, we're here to support you!

Feel free to get in touch anytime by email at info@helenandrose.co.uk or through our contact form.

Verified

Perfect Fit and Sizing

I am so impressed with the fit! The size guide made it easy, and my new outfit fits like it was made for me!

Rebecca Sinclair, 1 day ago

Verified

Fast Shipping

My jacket arrived fast and with nice packaging! Very satisfied with my purchase.

Jennifer Adams, 5 hours ago

Verified

Great Shopping Experience

Fast delivery and exactly as described. Helen & Rose made ordering online very easy — I'll definitely be back!

David Harrington, 7 hours ago

Verified

Great Quality!

The fabric and stitching are incredible — better than I expected! They really delivered on the quality.

Michael Whitaker, 2 hours ago

Verified

Great Customer Service!

I ordered the wrong size, but they made the exchange process so simple and quick. Great service!

Susan Bennett, 9 hours ago

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Combine & get up to 25% extra off

TRUSTED BY 15,000+ WOMEN across the uk

“Lovely quality and everything arrived nicely packed. I’ll definitely order again.”

Helen Carter

Guildford, England

Verified customer

“The dress fits really well and looks just like the photos. Very happy with it.”

Aaliyah Whitmore

St Albans, England

Verified customer

“Really pleased with my order. Customer service was friendly and quick to respond.”

Sarah Langley

Winchester, England

Verified customer

“Easy to order and the quality feels very good for the price. Delivery was smooth too.”

Olivia Fletcher

Reading, England

Verified customer

“Really pleased with the fit and the fabric feels lovely. Arrived neatly packed too”

Meera Kapoor

Richmond, England

Verified customer

“My order arrived quickly and everything was exactly as shown online.”

Claire Sutton

Chelmsford, England

Verified customer

“Good quality and very comfortable to wear. I had a question and customer service was helpful.”

Denise Morgan

Croydon, England

Verified customer

“Simple ordering process and the pieces feel well made. I’m happy with my purchase.”

Naomi Chen

Cambridge, England

Verified customer

“Really happy with the quality and the sizing was just right.”

Laura Bennett

Windsor, England

Verified customer

“Lovely material and a very comfortable fit. The parcel arrived sooner than expected.”

Emily Park

Kingston upon Thames, England

Verified customer

“The fabric feels lovely and the order was packed very carefully.”

Samira Hussain

Luton, England

Verified customer

“Easy to order, quick delivery and I’m very pleased with the fit.”

Imogen Clarke

Bath, England

Verified customer

“Really pleased with the quality and the fit was exactly what I hoped for.”

Priya Malhotra

Harrow, England

Verified customer

“The order arrived neatly packed and everything looked just like the photos.”

Susan Whitfield

Tunbridge Wells, England

Verified customer

“Comfortable, well made and easy to order. I’ll be shopping here again.”

Angela Brooks

Milton Keynes, England

Verified customer

“Lovely fabric and very quick delivery. The sizing was right for me too.”

Anjali Mehta

Leicester, England

Verified customer

Named after the two most important women in my life

Helen, my mother, taught me the meaning of grace, strength and kindness. Rose, my daughter, reminds me every day why those values matter.

In 2016, the year my baby Rose was born, I began this journey. I wanted to build something meaningful for her future, inspired by everything my mother Helen had given me.

Helen is sadly no longer with us, but her love, values and timeless sense of elegance live on in everything we do.

That is how Helen & Rose London was born: a tribute to my mother, a promise to my daughter and a celebration of women across every generation.

Ten years later, our purpose remains the same: to help women feel comfortable, confident and beautifully dressed.

As we celebrate our 10-year anniversary, we want to thank everyone who has supported our journey.

Until July 29 at 11:59 PM:

✦ 2 items → extra 15% off

✦ 3 items → extra 20% off

✦ 4+ items → extra 25% off

Thank you for helping Helen’s legacy live on and for being part of Rose’s future.

SHOP THE COLLECTION →

FREE UK DELIVERY

Enjoy free delivery on every order via Royal Mail — carefully packed and delivered safely across the UK, at no extra cost.

30-DAY RETURNS

Doesn't fit? No problem. You have 30 days from delivery to decide whether to keep your pieces or return them — no pressure, no worries.

CUSTOMER SERVICE

Any questions? Our team is here to help. Reach us anytime at info@helenandrose.co.uk and we'll be happy to assist you.

FAQs

Yes, we ship in the United Kingdom with Royal Mail, for the fastest and most reliable delivery. Free Express shipping in on all orders.

Orders are typically processed within 1–2 business days. Delivery times vary by location, but most orders arrive within 3–7 business days. You’ll receive tracking details once your order ships.

We recommend checking our detailed size chart, available on each product page. If you're between sizes or unsure, it's usually best to go one size up for comfort.

No, we do not store your payment details. All payment processing is handled securely by trusted third-party providers.

We make promises, but you can't really know until you try it for yourself. That's why we offer a 30-day money-back guarantee on all orders. If you're not completely satisfied, you can return your item anytime for full refund!

If your order hasn’t shipped yet, we’ll do our best to accommodate changes or cancellations. Reach out to our support team as soon as possible for assistance.

You can reach us via our support email. Our team typically responds within 24 hours.

Sheila™ | Flowing Maxi Dress with Julienned Details